Monday, June 19, 2017

10 Things I Learned at the 2017 Hustle HER Way Summit!

Kesha Silver Photography 

I am a firm believer that empowered women empower women. I am also a firm believer that when you fill an entire room of powerful women, the result is pure magic. Last weekend, I had the opportunity to experience this kind of magic during Kyshira Moffett's Hustle HER Way Summit in Pittsburgh, PA.  Moffett is also a certified girl boss, with a variety of titles such as Brand Strategist, Business and Lifestyle Blogger, Author, and Bombshell to her brands, which includes: HER Movement, The KSM Group, Life of a Bombshell Cosmetics, and Hustle HER Way.

Moffett is such a kind and humble person, both inside and out. If you're thinking about attending Hustle HER Way next year, definitely read on!

1. Don't get caught up on what to wear 
Prior to the Summit, I definitely spent a ton of time thinking about to wear, what to pack, what not pack, etc. Although I do think it's important to dress your best, I think it's important to be realistic about several things 1) your finances, 2) your level of comfort, and 3) everyone has their own style. If you're considering attending Hustle HER Way next year but are not sure what to wear, I suggest looking at pictures from previous years or simply ask a friend what she's thinking of wearing to get some ideas.

2. It is crucial to SLAY in your LANE 
On night one of the Summit, PR maven Lola Sims talked to us about slaying in your lane, what it means, and why it's important to do so. "Slaying in your lane is owning who are. No one is going to think the way you think," she said. No matter the variety of moves she made and currently makes, Sims also mentioned that she was able to bring things she learned from one lane and apply it to another lane.

3. Be mindful of who you roll with 
"Relationships are like math. Pay attention to what people are adding, subtracting, multiplying and dividing into your life and purpose." (Lachelle Binion,

4. Every FAB Hustler must have:

  • Fresh perspective and clarity 
  • Authentic presentation 
  • Biz Bestie (aka accountability partner) 
Teresa Renee Hunt (Life-Makeover Strategist)

5. Landing pages should be visually appealing 
"Your website is literally your digital website. When you're building your website, think about the process before the platform." (Rita Olds- Robinson, Web Designer,

6. Surefire ways to get publicity for your brand 
  • Build your squad  
  • Get digital house in order 
  • Know they goals 
  • Own your story 
    • (What is the story behind the brand?) 
  • Do your research 
  • Nail your pitch 
  • Dust yourself off (and try again!) 
Lauren Gill (Founder/Chief Power Specialist at Power Publicity) 

7. Enjoy the journey but don't rush the process 
"Don't stretch your life out trying to do everything at once." (Lakisha Greenswade, Personal Brand Strategist, 

8. Victory over defeat 
"Plan your success, not your failure." (Kyshira Moffett, Hustle HER Way Founder,

9. Go with your gut 
Whether you're starting something brand new or revisiting old ideas you haven't completed, go with your gut in each move you make. If something doesn't feel right, you will know it for sure. 

10. It's okay if you haven't established a brand...yet!
I was so inspired by everyone that I met, specifically to the point where they were encouraging me to launch my personal brand. I realized that in a sea full of amazing brands, it's okay if you haven't figured yours out yet. But it is important to spend time crafting, shaping, and developing it. 

Overall, Hustle HER Way was an amazing experience both professionally and personally. I left meeting new friends and endeavors, while also learning from different women from different walks of life. I am 100% sure that the future is DEFINITELY female.  I highly recommend any creative, entrepreneur, business owner, whomever, to attend next year; I know I will be! 

By: Ajea Nicole

Ajea Nicole is a 20 something from Boston, MA who craves anything style related. Though her love of style originated from scouring her mom’s closet, she often gleans style inspiration from Solange and June Ambrose. When she is not catching up on Project Runway, she can be found working out at the gym, reading a good book or somewhere in a sushi restaurant.

Connect with her!
Twitter: @ajeanicole
Instagram: @ajeanicole

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1 comment :

  1. ALL the empowered black women I've dealt with tried to beat my self-esteem bloody and crush me out of existence. They were more vicious than the white men I worked for. A couple had earned a PhD. EXPLAIN!!


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