Over the weekend Dove released a three-second GIF, that featured three women, each removing her shirt to reveal the next. There's one part of the GIF that was alarming, a Black woman removing her shirt and revealing a white woman, which had many calling Dove racist, all calling to Boycott Dove. For many, it brought back a time when Black people in the USA where use as racist punchlines in lots of advertising in the soap industry.
the racist dove ad is a continuation of a long history of racist soap advertising pic.twitter.com/nO7iDT7dxH— /kaw·reɪdʒ/ (@kawrage) October 8, 2017
Dove has also been known to use language that is extremely tone deaf (no pun intended) on the labeling of its products, such as "from normal to dark skin" because naturally, the opposite of normal is dark skin. this isn't the first time social media called out Dove on their advertising foolishness.
Okay, Dove...— Keith Boykin (@keithboykin) October 8, 2017
One racist ad makes you suspect.
Two racist ads makes you kinda guilty. pic.twitter.com/hAwNCN84h2
Also, why is everyone up in arms at people for dragging Dove? A rich ass company that’ll be alright? All capitalistic structures that carelessly use Blackness should be dragged, daily. Who we dragging next?