Over the weekend Dove released a three-second GIF, that featured three women, each removing her shirt to reveal the next. There's one part of the GIF that was alarming, a Black woman removing her shirt and revealing a white woman, which had many calling Dove racist, all calling to Boycott Dove. For many, it brought back a time when Black people in the USA where use as racist punchlines in lots of advertising in the soap industry.
the racist dove ad is a continuation of a long history of racist soap advertising pic.twitter.com/nO7iDT7dxH— /kaw·reɪdʒ/ (@kawrage) October 8, 2017
Dove has also been known to use language that is extremely tone deaf (no pun intended) on the labeling of its products, such as "from normal to dark skin" because naturally, the opposite of normal is dark skin. this isn't the first time social media called out Dove on their advertising foolishness.
Okay, Dove...— Keith Boykin (@keithboykin) October 8, 2017
One racist ad makes you suspect.
Two racist ads makes you kinda guilty. pic.twitter.com/hAwNCN84h2
On Saturday, Dove — owned by Unilever — apologized, writing on Facebook: “Dove is committed to representing the beauty of diversity. In an image we posted this week, we missed the mark in thoughtfully representing women of color and we deeply regret the offense that it has caused.”
Personally, I didn’t understand the dove soap issue, but I’m all for people finding reasons to buy products by Black people. So either way, I was happy to see people seek Black own businesses they rather give their money to. Also, I critique everything sold to me, my money doesn't come easy so whether a good claim or not, being critical of companies is important. Seeing the full ad or not, we now know (or hope) Dove knows not to be careless with Black imagery, you just can’t be. It’ll cost you, and that’s a great thing.
All the “y’all race baiting” people make no sense and don't understand the overall critique of the careless use of Black imagery. It also shows how many Black people aren’t in these companies making these crucial decisions in advertising. The lack of diversity is the most evident issue here. Diversity would've given space for someone to tell, them "don't post that, you will be dragged"
So, many may think it’s about crappy ass soap but it’s not. It’s about you, their Black consumer being an afterthought. Cause why care
Also, why is everyone up in arms at people for dragging Dove? A rich ass company that’ll be alright? All capitalistic structures that carelessly use Blackness should be dragged, daily. Who we dragging next?